Post by account_disabled on Dec 2, 2023 8:56:21 GMT
Getting keywords right is arguably the most important aspect of your on-page SEO, and in this particular area of website optimization, research is always key.
Lawrence Hitches’ on-page SEO checklist highlights a number of key points that ensure that you can utilize the best available practice for your keyword research, whilst accurately measuring your results to deliver the best seasonal experience for your customers.
The first consideration to make is that there needs to be sufficient search volume for your targeted keywords. It’s good to have keywords in mind that are relevant to your industry, but they’re Country Email List not worth much if nobody’s searching for them.
Again, tools like Semrush can be effective for this part of your on-page SEO, but Google Search Console can also help to provide actionable insights into your most effective keywords.
Let’s say that the average monthly search volume for your chosen keyword is 10k per month, your website will, on average, obtain around 1% of those searches should your page rank 1st on Google’s search engine result pages (SERPs) – with this in mind, it’s important to look for the higher volume keywords with fewer rivals battling it out for that coveted 1st place on Google’s results pages.
Although it can be a difficult balancing act to optimize your website for increased volumes of traffic during certain times of the year, getting your on-page SEO right can bring unprecedented peaks in conversion rates and purchase intent from your target audience. By getting your SEO right at the right time, you can maximize your revenue potential and secure future growth.
Disclosure: Martech Zone is an affiliate of Semrush and is using its affiliate link in this article.